Our journey began in the early 1990s, when a local Aruban family decided to turn their love for the beach into something meaningful. What started as a simple idea — renting out coolers, chairs, and umbrellas to visitors — quickly became a small but beloved family business. For decades, our parents worked with pride, delivering beach essentials to tourists and locals who wanted to enjoy our island the way we always had.
As we grew up, so did the business. We learned early what it meant to serve our community, to welcome travelers, and to share Aruba’s natural beauty with others. Today, we are the second generation behind the rental business, and we’re working to carry our parents’ legacy forward in a changing world.
While our roots remain traditional and local, our vision is modern and global. We’ve taken what our family built and brought it online — allowing customers to browse, book, and schedule deliveries with just a few clicks. From a small idea in the 90s to an online platform today, our goal remains the same: make enjoying Aruba simple, convenient, and unforgettable.
But this isn’t just a business to us. It’s a family story — one that has been passed from one generation to the next, and one we hope will continue to grow. With every rental and every happy customer, we preserve a piece of our heritage and make room for the future. One day, we hope to pass it along to the third generation, keeping our family tradition alive for years to come.
Thank you for supporting a local family business. We’re honored to share our island with you, just like our parents taught us.